Awards & Recognition
March 24, 2017
Polsinelli Catapults to No. 20 Ranking on BTI’s 2017 Brand Elite List

Received Recognition as Client Service Strategists and Value Drivers


Polsinelli was designated among 28 leading law firms in brand strength, earning the Number 20 spot on BTI Consulting Group’s 2017 BTI Brand Elite and marking Polsinelli’s debut on the prestigious list. 

The firm jumped 54 spots this year, having previously earned the Number 74 ranking in 2016. Building upon its recent ranking in BTI’s Client Service A-Team as the Number 17 firm in Client Service Excellence, Polsinelli was recognized as being on general counsels’ short-list for firms they seek out first and as being one of the top they would recommend to colleagues.

“The strength of our firm’s performance is a result of our deliberate focus on understanding our clients’ business priorities and commitment to their service experience,” said Polsinelli Chairman Russ Welsh. “This dramatic improvement in brand recognition supports our commitment to client service excellence and practice depth across our 20 offices coast to coast.”

BTI conducts in-depth interviews with more than 600 corporate counsels at companies with greater than $1 Billion in revenues, and analyzes nine distinct characteristics that drive the consideration and hiring of law firms.  

According to BTI, “Polsinelli is riding a wave of innovation, including technology, client service, delivering more value and using techniques few other firms use to improve the client experience.  The firm earns its first appearance as a Premium Worthy firm. The growth in underlying strength reveals Polsinelli as one of the fastest growing brands in the legal world.”  

According to a Polsinelli client who was interviewed by BTI, “Polsinelli’s vastly experienced team of attorneys is always trying to do more for the client and improve service.” 

For more information, contact Carrie Trent at ctrent@polsinelli.com.