Polsinelli’s Advertising Technology practice is made up of attorneys with significant experience across the fields of technology, privacy, data licensing, advertising, IP and regulatory compliance. We have significant experience advising clients across a wide variety of platforms and technologies, including cable, online, mobile, IoT, AI, virtual reality, smart devices and chatbots. Our team includes:

  • More than 30 years of combined experience advising cable and other MVPD operators with respect to their advertising sales businesses, including the sale of advertising inventory (linear and digital), the licensing, development and acquisition of advertising technologies, VoD and advanced advertising joint ventures, buy and sell side platforms and the use of social media platforms.

  • Privacy lawyers qualified in the U.S. and Europe with deep experience in the domestic and international privacy and data protection regulations applicable to digital advertising (including GDPR, CCPA and FTC).

  • Incident response lawyers with deep experience counseling clients with respect to the unauthorized access to and use of, personal information.
 
  • Advised clients with respect to vendor management and diligence.

  • Advised clients with respect to legal requirements, restrictions and best practices for targeted and behavioral advertising, including compliance with privacy regulations and industry codes (i.e. IAB Terms) applicable to the creation of advertising profiles, use of third-party marketing lists and creation of custom data fees for sale to third parties.

  • Advised clients with respect to domestic U.S. and international privacy concerns associated with targeted and demographic advertising.

  • Drafted and negotiated buy and sell side platform agreements for the sale of digital ad inventory.

  • Provided global counseling with respect to advertising activities and the processing of personal data associated with the same.

  • Drafted and negotiated third-party data licenses for advertising targeting purposes.

  • Advised clients with respect to specific GDPR issues arising out of ad tech, including issues of lawful basis for processing, consent, transparency and controller/processor designation.

  • Advised clients with respect to specific CCPA issues arising out of ad tech industry, including issues related to the sale of personal information and the IAB’s CCPA Do Not Sell Framework.