Much like human food, the animal food industry is highly competitive and constantly evolving. Companies must meet the needs of the consumer through innovative and high quality products, but they also must navigate the federal and state regulatory hurdles. Depending on the product, the animal industry is regulated by the FDA, the Department of Agriculture, and/or state regulatory agencies. It is important not only the consumers, but also to regulatory agencies that pet food, treats and supplements are safe to eat, produced under sanitary conditions, contain no harmful substances to either the animal or the human handling the products, and be labeled truthfully. Polsinelli’s Animal Feed, Treats and Supplements practice is an interdisciplinary practice that understands the many factors contributing to successful products and successful businesses.

Representing small to multi-national pet food, treat and supplement manufacturers, our team brings a business focus to legal issues, including regulatory concerns, protection of product innovation, corporate matters, labeling protocols, recall matters, general risk assessment, and litigation, when required. We work with our clients to understand the needs and goals of their company and put together a growth strategy that helps them be successful. By protecting and defending their intellectual property needs related to the ingredients and manufacturing techniques used to create our clients’ one-of-a-kind products, we help our clients use intellectual assets to enhance and further develop market share through advisement, joint development and strategic alliance projects, in and out licensing, and mergers and acquisitions.

Our focus is to help your business succeed, and in cases where an allegation is brought against your company, our team can quickly organize and provide risk assessment and response on regulatory compliance issues, product recalls, class and mass tort actions, IP litigation (trade secrets, patents, trademarks, and copyrights), employment matters, as well as general commercial litigation that may arise. We will work with you to evaluate the issues from both business and legal perspectives and promptly design a plan of action to help achieve benefits based on your short and long term goals.