February 12, 2015
Famous country-music-turned-pop-star Taylor Swift made headlines recently when she filed a slew of trademark applications with the United States Patent and Trademark Office for various lyrics from her latest album, entitled “1989”. Ms. Swift’s crop of trademark applications (including “This Sick Beat”, “Party Like It’s 1989”, “Cause We Never Go Out of Style”, “Could Show You Incredible Things”, and “Nice to Meet You. Where You Been?”) were filed in connection with an impressive array of goods and services. For example, “This Sick Beat” was filed in sixteen separate international classes, including in connection with entertainment services, educational services, public appearances, games, toys, Christmas tree decorations, hair accessories, kitchen linens, potpourri and umbrellas.

This instance demonstrates how individuals and businesses can seek to proactively protect their future business interests in the marketplace by effectively utilizing the U.S. trademark system, particularly, the "the first to file" rule.

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