June 1, 2015
As most brewery owners already know, your brand is a crucial business asset that takes a great deal of time, energy and money to establish. There are many things to consider when developing a brand strategy for your brewery; below are six key legal issues you should keep in mind:

1. Recognize the value of federal trademark registration
2. Look before you leap – vet your brand before official launch
3. File trademark applications early and often to avoid disputes
4. Understand the value of Intent to Use trademark applications
5. Creativity is king when it comes to trademarks
6. Brand protection is an ongoing obligation

For an in-depth analysis on each of these important aspects of brand protection for start-ups, please click here.