Publications & Presentations
June 25, 2015
At this point, craft brewers are probably sick of reading the words “trademark dispute” in a headline.

Thankfully, we’ve got an opportunity to discuss the topic – and the increasing importance of performing proper trademark due-diligence before launching new products — in a far less contentious way.

Instead of giving equal time to breweries bickering over the right to a similar name or symbol, we’ve enlisted the help of an expert to help educate everyone on the topic. Call it our contribution to world peace.

Maggie Arcaro is a Denver-based trademark attorney who specializes in intellectual property and trademark and copyright registration. An associate with the Kansas City-headquartered law firm Polsinelli PC, which currently represents more than 15 beer industry clients, Arcaro works with several craft breweries to help sort through what has become one of the most challenging (and most expensive) aspects of operating a startup brewery in today’s competitive craft segment.

“Most of the new breweries are operating on pretty slim margins when they start,” she said. “The last thing they want to do is spend money on a lawyer. Unfortunately, many business owners realize when it is too late that is was something they should have invested in.”

So before you go spending thousands of dollars defending or disputing a mark, check out Arcaro’s 6-pack of tips, which focuses on the importance of trademark registration and other legal considerations for startup breweries. Because, as Arcaro says, “If you don’t have a successful brand, what do you have?”

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