Publications & Presentations
June 2021
Is It Time for a Quarantini? Lessons for COVID-19 Related Trademarks

Author, Bloomberg Law, June 2020

Over 200 “COVID” and “CORONA”-formative applications have been filed with the USPTO to date. More humorous attempts to register the term include eight applications for “QUARANTINI” in connection with goods and services ranging from alcoholic beverages and vitamin and mineral supplements to downloadable podcasts. Ulmer & Berne’s Hillary E. Maynard explains why a majority of them won’t get trademarks.