March 18, 2015
Since the 1961 embargo of Cuba, it has been seen as a waste of time and money for American businesses to file for Cuban trademark protection, but that is changing. In December President Obama announced the reestablishment of full diplomatic relations with Cuba, and increased travel and economic growth between the two countries will likely follow. Shrewd U.S. businesses should plan now how they will take advantage of a market that is poised to become the Caribbean’s fastest-growing economy, including a strategy for protection of their valuable intellectual property.

Cuban trademark law gives protection to a mark from the date of the application filing, so businesses should consider quickly registering their valuable marks in Cuba; particularly if they do business in Central or Latin America or the Caribbean. Standing idle could mean a loss of revenue due to late market-entry or worse, the bad-faith registration of your mark by someone else.

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