Webinars
July 22, 2021

This webinar was previously recorded on July 22, 2021. To view a recording of the webinar, click here. To access an audio only version of this webinar, click here. To access the materials from this webinar, please click here. CLE credit is not available for on-demand viewing. 

Relationship Building: Use of Brand in Teaching, Research and Clinical Care Arrangements

Thursday, July 22
11:30 AM - 1:00 PM CT

Polsinelli’s Academic Medical Centers team invites you to join us for Relationship Building: Use of Brand in Teaching, Research and Clinical Arrangements.

Health care providers invest heavily in developing a brand that signals quality care and superior capabilities. Join us as we review the value of brand within varied arrangements in the health care space, and discuss how brand can be used as a strategy to build relationships.

*CLE credit pending.

Agenda:

• Brand strategies in the health care industry
• Legal framework and common deal points
• Brand valuation 101: overview of methodology and challenges
• Protecting the brand from dilution through supportive written arrangements