December 16, 2011
"Lawmakers want cost-benefit analysis on child food marketing restrictions" 

The headline in today's edition of The Washington Post signaled a major victory by the Alliance for American Advertising which is directed by Washington, D.C. shareholder Jim Davidson. Four federal agencies were close to releasing a set of standards regulating the advertising of all foods to anyone under age 18, including Cheerios, whole wheat bread and low-fat yogurt. Congress has inserted in an omnibus appropriations bill a requirement that the agencies first must do a cost-benefit analysis and demonstrate that the best science was used and that the advertising restriction was the least burdensome restriction available. It was a major victory for the coalition of media, advertising and food manufacturing companies.

James H. Davidson is chair of the Public Policy practice group at Polsinelli Shughart PC. For more than 20 years, he has helped companies and business associations define and achieve their goals in the legislative and regulatory arenas of the federal government. Prior to joining Polsinelli Shughart, he was the founding partner of the lobbying firm, Davidson & Company. His work on Capitol Hill also includes service as chief counsel and staff director for the Senate Judiciary Subcommittee on Administrative Practice and Procedure, chaired by Sen. John C. Culver of Iowa; and chief counsel of the Governmental Affairs Subcommittee on Intergovernmental Relations, chaired by Sen. Edmund S. Muskie of Maine. 

James has helped his clients address a broad range of public policy areas including advertising and media law, food and drug advertising, commercial speech and the First Amendment, privacy, tax policy, telecommunications and the Internet, health care and budget and appropriations policy. Through his work on behalf of a coalition of television and cable networks and national media and advertising trade associations, James is one of the nation's leading authorities on media and advertising law. He was asked by leaders in the advertising, media and food manufacturing industries to help coordinate industry self-regulatory initiatives and supporting legislation and regulations through creation of the Alliance for American Advertising. 

James writes the “Eye on Washington” column on prescription drug advertising for DTC Perspectives Magazine.

To read The Washington Post article, click here.