• vcard
212.803.9920
  • Education
    • J.D., Brooklyn Law School, 2004
    • B.A., Tulane University, 1999
  • Court Admissions
    • U.S. District Court, District of New Jersey
    • U.S. District Court, Southern District of New York
Craig Spierer is a trusted partner and advisor for clients. He brings a pragmatic approach and creative thinking to both the everyday needs and complex matters which clients encounter. He represents a wide array of privately held startups, emerging high growth and established middle-market companies as well as entrepreneurs and investors in a wide array of nuanced and ever-changing industries including food, supplements, health and wellness; luxury and other consumer goods; media, marketing; technology; and service providers. The first call when clients encounter issues that may affect their business, Craig provides business-oriented practical solutions to client’s US and cross-border transactions and strategic advice to assist clients to grow and protect their global intellectual property and brands. He combines his extensive industry experience and understanding of their businesses to help clients achieve their objectives while managing any business and legal risks.  

With nearly two decades of transactional experience, Craig routinely structures, negotiates and advises clients during the entire product or business lifecycle including corporate structuring; agreements with suppliers, manufacturers, distributors, advisors, endorsers/influencers, customers and service providers; strategic partnerships, joint ventures and licensing agreements; internal guidelines and procedures; financing and exits and everything in between. Craig endeavors to provide sound legal advice to protect a client’s business and grow their bottom line.

Craig uses his extensive experience to strategically grow and protect client’s intellectual property and brands through the formulation, implementation and execution of brand protection strategies on a worldwide basis.  In the management of client’s global trademark portfolios, such strategies include advice on trademark clearance, protection, and licensing as well as assistance against copyright and trademark infringers including on the ever-changing e-commerce platforms and digital landscape. 

He routinely partners with media, public relations, or other digital/media agencies in assisting companies in navigating the marketing and sale of their goods or services. He devotes a significant amount of his practice in connection with product labeling, packaging and marketing campaigns and use of endorsers/influencers to ensure compliance with applicable guidance and mitigating consumer/competitor complaints. 

Craig regularly advises clients related to consumer complaints and lawsuits, and tactics to minimize the same.

Additionally, Craig guides clients through some of the most complex issues related to compliance with the Federal Food Drug and Cosmetic Act (FDCA), the Dietary Supplement Health and Education Act of 1994 (DSHEA) and related regulations. In connection with the development and marketing of foods, beverages, supplements and related products, he advises with respect to product labeling, packaging and marketing to ensure compliance with the FDCA and FTC guidelines and claims substantiation. He also assists clients in connection with FDA audits, adverse event reporting and responses to FDA Warning Letters. Additionally, Craig counsels on quality control matters and issues regarding the importation and exportation of products and compliance with current Good Manufacturing Practices (cGMPs).
  • On behalf of a global health and wellness company, negotiated and concluded endorsement/influencer agreements with 4 NFL 2021 First Round Picks.

  • On behalf of Community.Co successfully negotiated an exclusive license agreement with Rolling Stone for the establishment of Rolling Stone Culture Council.

  • On behalf of Community.Co successfully negotiated an exclusive license agreement with Fast Company for the establishment of Fast Company Executive Board.

  • Successfully represented consumer products company in the closing of a strategic investment, roll-up and restructuring of multiple influencer/athlete brands.

  • Successfully resolved multi-million dollar false claims class action complaint against dietary supplement company.

  • Management of sports nutrition company global intellectual property portfolio and expansion, across over 30 countries worldwide.
text icon Publications & Presentations
Panelist, Long Island Business News
November 2019
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Dietary Supplements: Regulatory Strategy Conference

December 2018
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Organized and Moderated Panel, Long Island Business News’ FoodBiz LI Food and Beverage Expo
September 2018
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Webinar Presenter
February 2018