As Co-Chair of the Global Franchise and Supply Network practice, Joyce Mazero represents national and global product and service-based companies leading them through major initiatives including structuring franchise and distribution networks, purchasing cooperatives and buying groups; negotiating strategic alliances, joint ventures, domestic and international licensing, franchising, manufacturing, retail and logistics deals; buying and selling franchise chains, food service providers and manufacturing plants, and litigating franchise, intellectual property and distribution disputes around the world.
Managing supply chain risk and leveraging supply chains to maximize competitive advantage and, increase cash flow opportunities; managing risk in domestic and international franchise systems to enhance market expansion opportunities and foster sustainable value relationships among franchisors, franchisees and suppliers, in her capacity are critical focal points of Joyce’s practice.
, the world's leading guide to the legal profession, has ranked Joyce “Top Ranked” in Band 1 for Franchising Nationwide for the past 12 consecutive years, since 2008. She is also highly ranked by Chambers Global. In interviews with clients during research for these rankings, Joyce was noted for her:
- "very strong sense of what it takes to drive a business"
- "well-rounded viewpoint on transactions"
- "extraordinary [experience] on supply chains and how they relate to franchising"
- "extraordinarily talented”
- “a very good strategist”
She is the recipient of several leadership awards from the International Franchise Association, the Women’s Foodservice Forum and the Dallas Business Journal. A frequent national speaker and writer, Joyce recently co-authored Franchise Management for Dummies,
a Dummies series publication released in April 2017, was an editorial legal advisor to Franchising for Dummies
, was co-editor of the ABA Forum on Franchising’s
Monograph on Financial Performance Representations, and is a Contributing Writer for American City Business Journals