• vcard
  • Education
    • J.D., St. Mary's University School of Law, 1979
    • B.A., Texas State University, 1976
  • Court Admissions
    • State of Texas
    • U.S. District Court, Northern District of Texas
    • Supreme Court of Pennsylvania
As Co-Chair of the Global Franchise and Supply Network practice, Joyce Mazero represents national and global product and service-based companies leading them through major initiatives including structuring franchise and distribution networks, purchasing cooperatives and buying groups; negotiating strategic alliances, joint ventures, domestic and international licensing, franchising, manufacturing, retail and logistics deals; buying and selling franchise chains, food service providers and manufacturing plants, and litigating franchise, intellectual property and distribution disputes around the world.

Managing supply chain risk and leveraging supply chains to maximize competitive advantage and, increase cash flow opportunities; managing risk in domestic and international franchise systems to enhance market expansion opportunities and foster sustainable value relationships among franchisors, franchisees and suppliers, in her capacity are critical focal points of Joyce’s practice.  

Chambers USA, the world's leading guide to the legal profession, has ranked Joyce “Top Ranked” in Band 1 for Franchising Nationwide for the past 13 consecutive years, since 2008. She is also highly ranked by Chambers Global. In interviews with clients during research for these rankings, Joyce was noted for her:
  • "very strong sense of what it takes to drive a business" 
  • "well-rounded viewpoint on transactions"
  • "extraordinary [experience] on supply chains and how they relate to franchising"
  • "extraordinarily talented”
  • “a very good strategist”
She is the recipient of several leadership awards from the International Franchise Association, the Women’s Foodservice Forum and the Dallas Business Journal. A frequent national speaker and writer, Joyce recently co-authored Franchise Management for Dummies, a Dummies series publication released in April 2017, was an editorial legal advisor to Franchising for Dummies, was co-editor of the ABA Forum on Franchising’s Monograph on Financial Performance Representations, and is a Contributing Writer for American City Business Journals and Forbes.com. 
  • Represented independent franchisee association in formation of prospective buying group involving over 1,000 franchised units and over $300,000,000 in annual spend, including structure of purchasing organization, forming corporate entities, and preparing and negotiating agreements with franchisor, participation agreements with members, services agreements with procurement agent, and supply, distribution and warehouse agreements with vendors and suppliers across multiple countries.
  • Structured transportation systems for Fortune 50 manufacturers, distributors and retailers, including home delivery/retail motor carrier, managed transportation, dedicated fleet, truck leasing and related fleet financing deals. 
  • Structured and negotiated numerous national purchasing cooperatives, buying groups and managed supply and procurement programs including all relevant tax, securities, anti-trust and corporate matters and preparation of subscriber, service, distribution and supply agreements and analysis of regulatory, antitrust, pricing and financing issues.
  • Negotiated new relationship agreement and corporate governance documents between major restaurant brand with over 1,000 units and purchasing cooperative. 
  • Structured and negotiated the sale of manufacturing plants in Japan and United States, handled bankruptcy/insolvency of distributor/licensee in France and negotiated new supplier and licensing arrangements for Fortune 50 consumer goods company.
  • Structured reseller and national account programs and prepared enforcement policies for numerous brands, national accounts and authorized resellers including MAP and other pricing-related analysis and implementing enforcement program based on antitrust, intellectual property and tort-related considerations.
  • Advised, structured and negotiated the cessation of a national franchise program and termination and/or modification of existing franchise and distribution agreements. 
  • Structured franchise programs for 100+ US franchisors, and drafted franchise agreements, development agreements, and disclosure documents and registered the same for numerous brands in numerous industries, including restaurants, health/wellness, and consumer goods.
    Structured international franchise deals in 60+ countries for franchisor particularly in the restaurant / foodservice space with special emphasis on development in MENA, Asia, Mexico and Latin America. 
  • Represented national brands in connection with evaluating impact of COVID-19 pandemic on contractual rights and obligations under leases, and vendor agreements, including force majeure, commercial impracticability, and frustration of purpose issues, and negotiating contractual resolutions with vendors and landlords.
  • Advised franchisors, manufacturers, distributors and retailers on regulatory compliance, blockchain, corporate social responsibility, pricing, delivery systems, 3PL, managed transportation, fleet management, and sourcing and licensing technology for company-owned and franchised supply chains.
  • Represented the franchisee of the exclusive rights in the United States and Canada of an international children amusement park concept in actions arising out of the attempt by the Mexican-based franchisor to terminate the franchise agreements.  Obtained a preliminary injunction preventing the termination of the franchise agreement in the United States District Court for the Southern District of New York and thereafter handled the international arbitration before the International Chamber of Commerce.
  • Represent the International Franchise Association in filing an Amicus Curia brief in the United States Circuit Court of Appeals for the 11th Circuit advocating for application of the rule of reason standard to apply to anti-trust challenges to “no hire” or anti-poaching clauses in franchise agreements.
  • Structured and negotiated transition of major US restaurant brand from regional to national broadline distributor. 
  • Structuring restaurant development program  including corporate, acquisitions, intellectual property, real estate and licensing matters for new restaurant group with multiple brand portfolio.
  • Represented major manufacturer and retailer with dealer network in negotiations and drafting of a design services agreement and a contract manufacturing and supply agreement for the design and manufacture of smart technology sleep monitoring devices consisting of a proprietary textile-based sensor material and control board to collect and transmit data to the cloud; the design, development and maintenance of a mobile application; and development and on-going support of cloud data storage, data management and interpretation using proprietary algorithms for sale by authorized dealers and licensees. 
  • Represented major manufacturer and retailer with dealer network in connection with structuring, negotiating, and drafting for a cross-border competitive set participation program involving multiple manufacturers and licensees whereby participants were offered the ability to increase volume and proportional share of the total business with respect to the manufacture and supply of numerous products based on multiple performance metrics. 
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