Visual impression and user experience are often what distinguishes products over others in the market. Polsinelli understands the competitive advantage created by the unique ornamental features of a product and works with clients to obtain design patents protecting these assets. Many firms approach design patents with a one-size-fits-all approach or as an afterthought to other protection mechanisms. Polsinelli recognizes that design patents provide robust protection when pursued in a customized approach that fits into a larger, comprehensive and 
business-oriented intellectual property strategy.

Holding more than 90 technical degrees, our attorneys have prepared and prosecuted thousands of U.S. and foreign design patents across a wide range of innovations, including, but not limited to, the following:

  • Consumer products
  • User interfaces
  • Medical devices
  • Vehicles
  • Pharmaceuticals
  • Entertainment
  • Fashion
  • Equipment

We possess an in-depth knowledge of the nuances of maximizing design protection in various international jurisdictions, including through direct filings and via the Hague Agreement. We partner with our clients to add value and expand the scope of coverage through complementary design patent, utility patent, trademark, trade dress and copyright filings. Ranked among the Top 10 Best Performing Law Firms Overall and in High-Tech by Patexia’s Patent Prosecution Intelligence Report, 2019 Edition, we consistently develop comprehensive portfolios and are well-versed in navigating the complexity of using complementary intellectual property mechanisms while avoiding pitfalls and providing a business-oriented practical approach to our legal advice.

As part of one of the largest IP practices in the nation, our design services go beyond preparation and prosecution to include advice regarding validity, infringement and freedom-to-operate as well as agreement, due diligence and enforcement-related services. Similar to our customized approach to obtaining design protection, our enforcement strategy is tailored to the particular market, competitive landscape and client goals. In addition to representing clients in the enforcement and defense of their designs through litigation in various court and administrative proceedings, we work with our clients to enforce their intellectual property through border enforcement with the U.S. Customs and Border Protection agency, takedown notices to ecommerce platforms, international proceedings and seizures, among other enforcement mechanisms.

Ultimately, we appreciate the business value of our clients’ designs and have the diversity of experience and accompanying insights to advise our clients in this evolving landscape.