Trademarks are used with products and services to create brand reputation and recognition with consumers. The Trademark Litigation practice at Polsinelli recognizes value and importance of these assets and has experience protecting the rights of our clients throughout the world. The group has received national recognition for this talent, most recently with a national Tier One ranking for Trademark Law in U.S. News and World Report
's 2020 "Best Law Firms".
Our trademark services include selection, clearance, prosecution, enforcement and maintenance to portfolio management, trademark audits, licensing, watch services, dispute resolution, and litigation. We understand that protecting valuable trademarks starts long before litigation becomes necessary. Our extensive experience in business counseling and transactions includes advertising law and internet business and regulation. By gaining a thorough understanding of and focusing on your overall trademark and branding strategy, we provide advice on deal structures, branding strategies and enforcement experience to help identify and avoid pitfalls, while maximizing brand value.
Our attorneys have prepared and filed thousands of state and federal trademark applications. We coordinate the registration of marks in countries around the world. We also help establish branding and policing programs, usage guidelines and provide guidance on infringement issues, and have significant experience advising on the Uniform Domain-Name Dispute-Resolution Policy (UDRP)
We assist our clients in enforcing or defending their valuable trademarks or domain names. We enforce and respond to issues and conduct of negotiations on issues of infringement or other violations. We have also initiated or defended a wide range of administrative and court proceedings to enforce our clients' trademarks, trade dress and domain names. We handle the opposition and cancellation of third-party trademark applications and registrations before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office. In addition, we have also defended clients against claims that their trademarks, trade names and domain names may be confusingly similar to third-party trademarks or trademark registrations.
Our attorneys appreciate the complexity of your trademark issues, so we take a direct and practical approach to providing legal advice, ensuring you make the right decision for your business.