Trust Hijacked:Protecting People and Brands from Digital Impersonation

Join Polsinelli and Crane Authentication for a practical discussion on the growing risk of executive and brand impersonation in the age of AI. As fake accounts, domains, social content, digital commerce schemes and AI-generated content become more sophisticated, impersonation is no longer just a phishing or cybersecurity issue. It is an enterprise-wide risk that can implicate legal, security, brand protection, communications and executive leadership functions.

This webinar will explore how companies can better identify, assess and respond to impersonation threats affecting both people and brands. Panelists will discuss what is changing in the digital threat environment, when and how legal counsel should be involved and how organizations can build a more coordinated response model across key internal stakeholders.

Agenda and Discussion Topics

• Why executive and brand impersonation risk is becoming more complex
• What is at stake, including fraud, reputation, customer trust, employee risk and brand integrity
• How AI is changing the scale and sophistication of impersonation threats
• Practical steps organizations can take to monitor, escalate and respond more effectively

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