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For this HDC Quarterly Market Update, host Jon Henderson will interview Swami Venkataraman, alongside two of the co-founders of Greenwell Project, Elizabeth Schumacher and Reed Omary, M.D., M.S.

Join us for this dynamic cross-industry conversation about how sustainability frameworks have the power to transform medicine and create compelling investment opportunities in an industry ripe for patient-centered innovation.

Greenwell is a start-up 501(c)(3) that aims to catalyze adoption of sustainable medicine by convening the key stakeholders, including patients, workforce and capital. Greenwell engages patients and collects their insights  to help reduce waste, increase efficiency and improve outcomes for all the key stakeholders.

Attendees will gain valuable insights as Swami shares how independent sustainability assessments provide frameworks for communicating effectively with stakeholders, reducing concerns about greenwashing, widening investor bases and providing critical internal feedback. Liz and Reed will draw parallels to health care, unpacking what Greenwell identifies as the business case for patient-centered sustainable care, highlighting how sustainability is increasingly important to patients themselves -- creating a significant market advantage for healthcare companies that authentically embrace and integrate these principles into their culture and operations.