Polsinelli Represents PHLUR in Acquisition by TSG Consumer

Polsinelli recently represented PHLUR, a modern fragrance brand recognized for its emotion-led storytelling and accessible positioning, in its acquisition by TSG Consumer, a leading private equity firm specializing in consumer brands.

This acquisition will allow PHLUR to accelerate its reach and expand its presence across geographies and product categories.

More information about this transaction can be found here.

The Polsinelli team involved in this transaction was led by Senior Partner Marc B. Leh. Additional support was provided by Shareholders Daniel P. Mullarkey and Erik R. Edwards and Associate John J. Wright.