Law Firms Capitalize on Internal Data to Stand Out in AI Age

Regan Lemke discusses how law firms are using their proprietary knowledge and internal data to differentiate themselves as artificial intelligence becomes more widely adopted across the legal industry. She notes that while firms are increasingly leveraging AI to enhance client service and streamline legal work, Polsinelli's strategy is to build customized capabilities on top of trusted third-party AI platforms rather than develop its own foundational technology. Lemke emphasizes that a firm's greatest competitive advantage lies in how effectively it captures and applies its institutional knowledge to deliver greater value to clients in the AI era.