Polsinelli represents clients involved in all aspects of the digital advertising ecosystem, helping them achieve their business objectives while remaining in compliance with the complex web of laws and regulations governing the advertising space. Leveraging the deep experience of our attorneys in privacy and data protection, technology transactions, data licensing and the regulatory structure governing advertising, we offer our clients a full range of advertising-related services.

The team is experienced in working with media companies, advertising technology companies, advertisers and agencies. Understanding each client’s unique role in the ecosystem, as well as the nuances of its business and technology, enables us to partner with our clients to help develop and execute strategies that are tailored to their business goals and risk tolerance.

Our Advertising & Digital Media team includes:

• More than 30 years of combined experience representing the advertising sales divisions of media companies (including cable television, broadcast television and radio companies) in all aspects of their business, including the sale of advertising inventory (linear, online and OTT), the licensing, development and acquisition of advertising technologies, the negotiation of advanced advertising joint ventures, the development of buy and sell side platforms and the use of social media platforms.
• Privacy lawyers qualified in the U.S. and Europe with deep experience in the domestic and international privacy and data protection regulations applicable to digital advertising (including GDPR, CCPA and FTC).
• Incident response lawyers with deep experience counseling clients with respect to unauthorized access to and use of personal information.
• Lawyers who regularly work with clients on compliance with state and federal unfair and deceptive practices laws, sponsored content disclosure requirements and advertising industry standards.