Matters
- Represented programmatic advertising platform provider in its negotiations with broadcast television clients as well as buy-side integration partners.
- Negotiated contracts on behalf of media company clients with real-time bidding platforms, demand side platforms and sell side platforms.
- Drafted standard customer terms and conditions for the sale of cable, online and OTT inventory on behalf of ad rep clients.
- Advised clients on implementing social media campaigns, including working with intermediaries to execute those campaigns.
- Worked with clients with respect to legal requirements, restrictions and best practices for targeted and behavioral advertising, including compliance with privacy regulations and industry codes (i.e. IAB Terms) applicable to the creation of advertising profiles, use of third-party marketing lists and creation of custom data fees for sale to third parties.
- Drafted and negotiated buy and sell side platform agreements for the sale of digital ad inventory.
- Drafted and negotiated third-party data licenses for advertising targeting purposes.
- Advised clients with respect to specific GDPR issues arising out of ad tech, including issues of lawful basis for processing, consent, transparency and controller/processor designation.
- Advised clients with respect to specific CCPA issues arising out of ad tech industry, including issues related to the sale of personal information and the IAB’s CCPA Do Not Sell Framework.
