Polsinelli advises luxury, fashion and lifestyle brands, food and beverage companies, and consumer-packaged goods (CPG) manufacturers and business owners on the legal and business issues that shape their success.

Ranked #3 by PitchBook among the most active U.S. law firms in consumer goods and services for venture capital deals, we work with companies at every stage — from early growth through expansion and exit — helping them protect brand equity, manage regulatory and workforce risk, and scale in competitive markets.

Integrated Legal Counsel for Consumer and Luxury Brands

• Corporate & Venture: We manage the transactions and strategic corporate matters that shape a company’s trajectory, including venture financings from early-stage through growth equity, platform and add-on acquisitions, strategic sales, joint ventures, recapitalizations, and licensing and brand commercialization arrangements. As outside general counsel, we stay close to our clients as practical advisors — providing clear, accessible guidance on both day-to-day needs and major inflection points for founders and emerging companies at every stage.
• Labor & Employment: Our attorneys advise luxury, fashion and beauty retailers and manufacturers on workforce matters, including hiring, classification, wage and hour compliance, employee policies, workplace investigations and multistate employment strategies, and represent clients in single-plaintiff and class actions in California and other state and federal courts.
• FDA & Regulatory: Our attorneys advise on product classification and labeling, health and wellness claims, recall preparedness and enforcement response, plus counsel on FTC advertising standards to ensure that marketing and brand communications are both legally sound and commercially effective. When challenged, whether by competitors, regulators, or plaintiffs’ lawyers, we assist our clients with defense of their claims and seek to resolve these challenges expeditiously.
• Intellectual Property: We develop and execute comprehensive IP strategies for consumer products companies that protect both product innovation and the brand identity built around it. Our approach spans the full IP lifecycle, from strategic counseling and rights procurement, including trademark and patent prosecution, to ongoing portfolio management and maintenance, and through enforcement and anti-counterfeiting efforts across domestic and international markets.
• Real Estate: We advise retailers, franchisors, and global manufacturers on the real estate transactions that support their physical footprint, including retail leasing, flagship store acquisitions, site selection for manufacturing and distribution facilities and related zoning and land-use matters.