At Polsinelli, we are focused on understanding and meeting clients’ immediate and long-term trademark, copyright and branding needs. We partner with our clients to understand their particular business needs and goals, and put together a team that will best position clients to meet their objectives and ensure present and future success in the marketplace. Our services include strategic advice and guidance on trademark and copyright clearance, protection and enforcement, advertising and branding creation and analysis, Internet and domain name issues, and trade dress protection and enforcement, among others. We also advise clients regularly on licensing or IP asset acquisition or divestiture matters. Our diverse team of attorneys, paralegals, trademark specialists and docketing specialists possess a broad range of experience and billing rates and are ready to meet your needs. Our clients benefit from our business-focused collaborative approach, combined with a cost-effective team of experienced personnel to offer legal advice and guidance.

Our services include:

  • State and federal trademark registration
  • Worldwide trademark portfolio management
  • Opposition and cancellation proceedings before the Trademark Trial and Appeal Board
  • Trademark clearance and risk analysis
  • Copyright registration
  • Copyright clearance
  • Trademark and copyright enforcement, litigation and defense
  • Establish brand and policing guidelines
  • UDRP proceedings
  • Online enforcement

The group has received national recognition for this talent, most recently with a national Tier 1 ranking for Trademark Law in the 2025 edition of Best Law Firms. 

Related Capabilities
Intellectual PropertyMechanical Engineering & Medical Devices Patent ProsecutionPatent Preparation & ProsecutionProduct Design & User InterfaceSports & EntertainmentTrademark, Copyright & Branding LitigationUniform Domain Name Dispute-Resolution Policy
Publications
All Publications
Intellectual Property 2025 Year in Review
As 2025 comes to a close, our Intellectual Property Department is proud to share highlights from a year marked by innovation, meaningful results and strategic additions to our team. We strengthened our capabilities and supported clients as they navigated new technologies, shifting regulations and fast-moving markets. This publication highlights key legal and industry trends shaping the year ahead, offering insights on emerging talent, evolving tariff and trade dynamics, and the shifting landscape of IP litigation. It also explores the intersection of IP and valuation in the IPO process and examines how Polsinelli is leveraging AI to elevate the client experience. This report includes the following topics: New Talent, Steady Guidance: Tracking a Turbulent Year in Tariffs and Trade The New Realities of IP
Read More
Trademark Risks in the AI Age: Navigating Infringement, Dilution and Genericness
Key Takeaways Artificial intelligence (AI) tools are accelerating risks of trademark infringement, dilution and genericness by enabling the rapid creation of brand-like content—including logos, names and imagery—often without users realizing they’re mimicking protected marks. Even unintentional AI-generated branding can expose companies to liability under federal and common law, especially where there’s a likelihood of consumer confusion or dilution of a famous mark’s distinctiveness. Brand owners and startups should actively monitor AI use, enforce IP rights and conduct proper clearance before adopting AI-generated branding to avoid exposure and preserve trademark value. AI tools are having a direct impact on brand owners and those looking to create their brands. Like any powerful tool, its advancements are often offset by certain trade-offs. While AI unlocks new opportunities
Read More