Polsinelli partners with clients to develop brand protection strategies that assist growth, mitigate risk and strengthen competitive advantage across evolving markets. Nationally ranked for Trademark Law by Best Law Firms and recognized as a leader in Intellectual Property Litigation by BTI Litigation Outlook, Polsinelli’s trademark, copyright and branding attorneys help clients protect, manage and enforce brands that support market position, consumer trust and long-term business value.

Brand Protection for Competitive Markets

Clients across consumer products and luxury goods, life sciences, health care, pharmaceuticals and technology turn to Polsinelli for strategic counsel on complex brand and trademark decisions, developing comprehensive strategies for clearance, protection, portfolio management and commercialization that advance business objectives and preserve brand value. We also advise clients in highly regulated industries where advertising, labeling and market-facing claims intersect with U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) considerations. Our work spans:

Brand clearance and portfolio strategy

• Trademark clearance, registration and risk analysis
• State, federal and worldwide trademark portfolio management and coordinated international brand strategy
• Copyright registration and clearance

Advertising, marketing and regulated claims

• Advertising, marketing, labeling and promotional review
• Claim substantiation and regulated product advertising counseling
• Advertising, publicity rights and Lanham Act disputes

Enforcement, disputes and brand protection

• Trademark and copyright enforcement, district court litigation, ITC Section 337 investigations and defense
• Opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB)
• Domain name disputes, Uniform Domain Name Dispute-Resolution Policy (UDRP) proceedings before organizations such as WIPO and the National Arbitration Forum (NAF) and Anti-Cybersquatting Consumer Protection Act (ACPA) litigation
• Trade dress protection and enforcement
• Brand policing and anti-counterfeiting programs
• Online enforcement and marketplace takedowns
• Technology-enabled brand protection and online enforcement strategies, including support through the Solare Brand Enforcement Program