Polsinelli Represents Ritual Zero Proof Non-Alcoholic Spirits in its Acquisition by Diageo North America

Polsinelli congratulates its client Ritual Zero Proof Non-Alcoholic Spirits, on its acquisition by Diageo North America. Since its launch in 2019, Ritual has grown to become the number one non-alcoholic spirit brand in the United States.

Diageo is well positioned to build on Ritual’s already strong position with its significant presence in the non-alcoholic category. More information about the acquisition can be obtained from Ritual’s announcement.

The Polsinelli Venture Capital and Emerging Growth Companies team involved in the transaction included Chris Simpson, Zack Strange and Claire Dugard.