Long before “user experience” was a buzzword, Polsinelli understood that user-facing features, particularly those that drive user appeal and promote user interaction and satisfaction, are critical in providing a competitive advantage. Whether part of a product, packaging, software, an app, a user interface, or other emerging technologies, these unique features drive value and as a result are the most likely aspects to be copied by others. Polsinelli understands the nuances of obtaining protection for these features across various industries. We partner with our clients to add value and expand the scope of coverage through complementary design patent, utility patent, trademark, trade dress and copyright filings. 

Many firms approach design patents with a one-size-fits-all approach or as an afterthought to other protection mechanisms. Polsinelli recognizes that design patents provide robust protection when pursued in a customized approach that fits into a larger, comprehensive, and business-oriented intellectual property strategy. We have used cutting-edge strategies to obtain thousands of design patents in the U.S. and internationally, including through direct filings and via the Hague Agreement. As part of one of the largest IP practices in the nation and backed by a full-service general practice firm, our design services go beyond preparation and prosecution to include advice regarding validity, infringement and freedom-to-operate, as well as agreement and due diligence services and other industry-specific services. We provide an end-to-end approach to obtaining the protection clients need to enforce rights through the courts, e-commerce marketplace, customs and other venues. Ultimately, we appreciate the business value of our clients’ designs and have the diversity of experience and accompanying insights to advise our clients in this evolving landscape.