Shelf Space is Polsinelli’s initiative focused on supporting consumer packaged goods (CPG) founders and emerging brands at critical stages of growth. Through monthly insights on fundraising, organizational strategy and go-to-market execution, we share practical guidance informed by the realities of building and scaling a brand.

We also host dedicated office hours, offering founders the opportunity to connect with our Venture Capital & Emerging Growth Companies team to explore key considerations as they expand and evolve. These conversations are designed to help position brands for long-term success.

April 30, 2026
Shelf Space: ‘Til Debt Do Us Part: Why CPG Startup Founders Should Reconsider Early-Stage Debt Financing

March 26, 2026
Shelf Space: What’s Not to Like About Likes? How CPG Founders Can Build Smarter Social Media Strategies That Actually Work

February 26, 2026
Shelf Space: How CPG Founders Can Use Termination Clauses to Stay Flexible

January 29, 202
Shelf Space: The CPG Advisor Conundrum: Great Fit, Wrong Expectations